Welcome to Smell Dating: Sniff out your perfect mate? – Salon

By | February 21, 2016

Salon

Welcome to Smell Dating: Sniff out your perfect mate?
Salon
Smell Dating (“the first mail order dating service”) relies on a famous 1995 study where men wore the same shirt three days in a row, and then women rated how much they enjoyed their smell. The women didn't have any other cues than the stinky shirts.

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